Recovering

Most of the weekend I spent doing work for my classes. . . we're in the final stretch now so hitting the books is a must! Although, I did work an early shift at the bar last night for some extra cash and then hit up a house party at my friend Waseem's apartment - amazing place with a sick patio and he is just the best host ever, so cute too. My friends and I spent half the night out there chatting away sipping on Margaritas because of course last night was Cinco de Mayo. We also couldnt help but admire all the really cute guys, it is so great to be single sometimes but of course I miss Adam.
Anyways, my friends and I are still working on the campaign. Everything is coming along great for the event and we are working on sending another press release out as a reminder. My girlfriend Charlotte is going to come over tonight and help me make some finishing touches and of course the fact tags will be going up shortly around campus to spread awareness about the issue of counterfeiting in addition to the event. Anyways, I have to get back to work! I will continue to keep you posted, sorry I am just sooo busy!

Progress

What a long day of work! I was able to send out the press releases today so everything is going well. I am having the gang over tonight for drinks and a movie just to relax I think were going to watch The Holiday. We all deserve a break, especially since finals are coming up! Gotta run to Blockbuster but before I forget here is the picture that we took of the fact tags, we are still working on them but just to get the idea.

Moving Along

So the gang and I are moving along smoothly on our Break the Chain campaign. We finished making the fact tags today after a very confusing trip to Home Depot, we looked like lost puppies walking into that store, although I do have to say it seems like a great place to pick up guys!! Luckily we were able to get help and be in and out pretty fast. We also reserved the event location at Hunter – 1-2:30 in the skywalk on the 3rd floor of Hunter on Thursday May 10, if your around come! We were able to get funding thanks to Coach (which is just so crazy and SOOO COOL!) and we are working on getting a large supply of give-aways such as key chains, t-shirts and more. Shari is handling all of this due to her experience which is such a big help. We will also be sending out the press releases tomorrow. I will post a picture of the Fact tags shortly. I am so beat, what a long day and I have to go to work tomorrow. Better get some rest.

This is so crazy!

Check out this article in the NY Post the other day, my girlfriend Sarah brought me the article because she has been helping me with my campaign. I was able to find it online and thought I might share. Counterfeiting really is a biger issue than we think.

http://www.nypost.com/seven/05012007/entertainment/fashion/knock_it_off__fashion_serena_french_post_fashion_editor.htm

the yo-yo has gone extreme

if this doesnt floor you... then u suck =P

Ok, so we came up "Break the Chain (of countefeiting)" as the tagline. I figure the counterfeit market is like the drug market in the way that it's a huge chain: the stuff gets produced in shady factories outside the US, then gets distributed down the ladder until it finally reaches places like China Town. Well, if we can convince people not to buy fake stuff, we will be breaking the chain of demand. Without demand, the counterfeit factories in China would be shit out of luck b/c u can't produce supply when there is no demand for it. Any good?

Oh! We also came up with a way to make the event better than all those lame ones that are usually held on campus. Instead of setting up a boring table and handing out flyers, we designed these cool fact cards. We're gonna attach them to chains and hang them all over the place. Reminds me a little bit of those Truth commercials. Joey is running out to get them printed today, I'll post pics later!

Oh yeah, and food. Nothing attracts grubby college kids like free food/drinks. I know this girl that promotes for Redbull, I'm gonna call her up and see if she can provide some. But thats enough of that, I don't want to air out too much of our plan... ull just have to be there to see the rest! Ermm, I'm not sure when this is going down yet... calling the school to see when we'll be allowed to do this thing. Laterrr!

oh the sweet smell of progress

The food just got here, so we're taking a breather. We've already designed a bunch of posters, and are still working on a cool catchy slogan that has to do with counterfeiting. Anyway, time to eat.