Thursday, May 3, 2007
Moving Along
So the gang and I are moving along smoothly on our Break the Chain campaign. We finished making the fact tags today after a very confusing trip to Home Depot, we looked like lost puppies walking into that store, although I do have to say it seems like a great place to pick up guys!! Luckily we were able to get help and be in and out pretty fast. We also reserved the event location at Hunter – 1-2:30 in the skywalk on the 3rd floor of Hunter on Thursday May 10, if your around come! We were able to get funding thanks to Coach (which is just so crazy and SOOO COOL!) and we are working on getting a large supply of give-aways such as key chains, t-shirts and more. Shari is handling all of this due to her experience which is such a big help. We will also be sending out the press releases tomorrow. I will post a picture of the Fact tags shortly. I am so beat, what a long day and I have to go to work tomorrow. Better get some rest.
Wednesday, May 2, 2007
This is so crazy!
Check out this article in the NY Post the other day, my girlfriend Sarah brought me the article because she has been helping me with my campaign. I was able to find it online and thought I might share. Counterfeiting really is a biger issue than we think.
http://www.nypost.com/seven/05012007/entertainment/fashion/knock_it_off__fashion_serena_french_post_fashion_editor.htm
http://www.nypost.com/seven/05012007/entertainment/fashion/knock_it_off__fashion_serena_french_post_fashion_editor.htm
Ok, so we came up "Break the Chain (of countefeiting)" as the tagline. I figure the counterfeit market is like the drug market in the way that it's a huge chain: the stuff gets produced in shady factories outside the US, then gets distributed down the ladder until it finally reaches places like China Town. Well, if we can convince people not to buy fake stuff, we will be breaking the chain of demand. Without demand, the counterfeit factories in China would be shit out of luck b/c u can't produce supply when there is no demand for it. Any good?
Oh! We also came up with a way to make the event better than all those lame ones that are usually held on campus. Instead of setting up a boring table and handing out flyers, we designed these cool fact cards. We're gonna attach them to chains and hang them all over the place. Reminds me a little bit of those Truth commercials. Joey is running out to get them printed today, I'll post pics later!
Oh yeah, and food. Nothing attracts grubby college kids like free food/drinks. I know this girl that promotes for Redbull, I'm gonna call her up and see if she can provide some. But thats enough of that, I don't want to air out too much of our plan... ull just have to be there to see the rest! Ermm, I'm not sure when this is going down yet... calling the school to see when we'll be allowed to do this thing. Laterrr!
Oh! We also came up with a way to make the event better than all those lame ones that are usually held on campus. Instead of setting up a boring table and handing out flyers, we designed these cool fact cards. We're gonna attach them to chains and hang them all over the place. Reminds me a little bit of those Truth commercials. Joey is running out to get them printed today, I'll post pics later!
Oh yeah, and food. Nothing attracts grubby college kids like free food/drinks. I know this girl that promotes for Redbull, I'm gonna call her up and see if she can provide some. But thats enough of that, I don't want to air out too much of our plan... ull just have to be there to see the rest! Ermm, I'm not sure when this is going down yet... calling the school to see when we'll be allowed to do this thing. Laterrr!
Tuesday, May 1, 2007
oh the sweet smell of progress
The food just got here, so we're taking a breather. We've already designed a bunch of posters, and are still working on a cool catchy slogan that has to do with counterfeiting. Anyway, time to eat.
So I have been hung up on this lately and i decided to do a little research on counterfeit bags and discovered that
- counterfeiting is linked to criminal activity (big surprise)
- linked to child labor (where they probably slave for 2 cents per hour)
- it takes away from the economy because the guys selling the fake stuff are non-legit and never pay any taxes
- It is ripping off someones artwork! Im sure Coach pays A TON of money for designers to come up with all those pretty designs. Meanwhile, all counterfeiters have to do is come along an rip off all their creativity.
- Theres a business in counterfeiting pharmaceuticals, airplane parts, and car parts... stuff like that could kill people! Wtf would happen if I went to the car shop and they installed freakin counterfeit brakes on my car?!
U should google the International AntiCounterfeiting Coalition... its where I learned most of this stuff. The have pictures that show you how to tell a real from a fake. They have a bunch of other companies that have joined the cause... lol kinda ironic, but COACH is on the list too!
It really got me thinking that I would like to get involved. I want to hold an event somewhere at Hunter. This is really the perfect opportunity to step in and make a difference. I already put up those missing posters up with the help of my girlfriends (thanks Allie and Jess!) I know this really must sound crazy but I am so angry at this point I might as well channel my energy into fighting against this garbage. How dare she give me a fake bag?! Maybe this will get the message out to Melanie – fakes are lame. So first I called a group of my girlfriends during my break to run my ideas past them and to make sure I didn’t sound like I had lost my mind. They were totally supportive and (oddly enough) wanna help out. One of them, Shari, works in PR so she knew exactly what to do. She told me that she would help me write up a press release and send the message out to the Hunter newspaper and all that other good stuff. I'm worried because if this is really going to work we need to make it happen soon because school is almost over– she said to me, “listen, gather a group or your friends and we will get this done.”
Sooooo I made the nerve racking phone call to the IACC. Once I get my heart set on something I am beyond dedicated. The woman that I spoke with at the IACC was so cool and understanding. After speaking with her for about 30 mins she said that the IACC would gladly support the campaign, she took my phone number and e-mail address and said she would call her contacts at Coach to see if they would contribute to the project. She was very optimistic that they would. She said she'd call back before the end of the day.
Anyway 5 of my friends are coming over to help me right now. We're gonna have a little brainstorming party hehe. They're gonna help me plan this all out, and in exchange I shall buy everyone Chinese food. ☺Eggrolls for all!
Whew... it feels so good to have the ball rolling on something
- counterfeiting is linked to criminal activity (big surprise)
- linked to child labor (where they probably slave for 2 cents per hour)
- it takes away from the economy because the guys selling the fake stuff are non-legit and never pay any taxes
- It is ripping off someones artwork! Im sure Coach pays A TON of money for designers to come up with all those pretty designs. Meanwhile, all counterfeiters have to do is come along an rip off all their creativity.
- Theres a business in counterfeiting pharmaceuticals, airplane parts, and car parts... stuff like that could kill people! Wtf would happen if I went to the car shop and they installed freakin counterfeit brakes on my car?!
U should google the International AntiCounterfeiting Coalition... its where I learned most of this stuff. The have pictures that show you how to tell a real from a fake. They have a bunch of other companies that have joined the cause... lol kinda ironic, but COACH is on the list too!
It really got me thinking that I would like to get involved. I want to hold an event somewhere at Hunter. This is really the perfect opportunity to step in and make a difference. I already put up those missing posters up with the help of my girlfriends (thanks Allie and Jess!) I know this really must sound crazy but I am so angry at this point I might as well channel my energy into fighting against this garbage. How dare she give me a fake bag?! Maybe this will get the message out to Melanie – fakes are lame. So first I called a group of my girlfriends during my break to run my ideas past them and to make sure I didn’t sound like I had lost my mind. They were totally supportive and (oddly enough) wanna help out. One of them, Shari, works in PR so she knew exactly what to do. She told me that she would help me write up a press release and send the message out to the Hunter newspaper and all that other good stuff. I'm worried because if this is really going to work we need to make it happen soon because school is almost over– she said to me, “listen, gather a group or your friends and we will get this done.”
Sooooo I made the nerve racking phone call to the IACC. Once I get my heart set on something I am beyond dedicated. The woman that I spoke with at the IACC was so cool and understanding. After speaking with her for about 30 mins she said that the IACC would gladly support the campaign, she took my phone number and e-mail address and said she would call her contacts at Coach to see if they would contribute to the project. She was very optimistic that they would. She said she'd call back before the end of the day.
Anyway 5 of my friends are coming over to help me right now. We're gonna have a little brainstorming party hehe. They're gonna help me plan this all out, and in exchange I shall buy everyone Chinese food. ☺Eggrolls for all!
Whew... it feels so good to have the ball rolling on something
update on fakeness....
OK SERIOUSLY. I CAN'T DO THIS. I CAN'T LET THIS GIRL GET AWAY WITH THIS. -MELANIE- I will always remember that name!
I don't really believe in revenge, but if I do ever run into her on campus, or anywhere else, that BIATCH is going down!
First of all, why would anyone ever purchase a fake bag. I have always thought carrying something that was counterfeit would make me feel like a POSER. I believe in authenticity, realness, and TRUTH in everything. I always laugh at the tourists that go to Chinatown to buy fake Louis Vuitton wallets and other counterfeit items.
I feel nauseous. I want to vomit in this horrible, fake fake fake bag. Do you know what fake material smells like? SHIT. Actual shit. It makes me feel like shit just sitting next to it.
Anyway, I'm still gonna continue posting up reward money for my bag. I dipped into my savings (sorry mom) for more reward money, because as I said before, this bag is invaluable to me. If I had a puppy, I would give him up for this bag. Really!
Now do you all understand the PAIN I'm going through? It's making me CRRRRRAZZZYYYYY!!!!!!!!!!!!
WHERE THE BIATCH PROBABLY GOT MY NEW FAKE BAG:
Subscribe to:
Posts (Atom)